The exquisite properties of the natural constituents of the Siberian Seabuckthorn berry inspired us to develop an innovative approach to “leave on” skin care in order to enjoy its full scale magic. This approach – "emulsifier free emulsions" - has lead to improved skin tolerance (even on sensitive skin types), comfort and improved moisture retention providing a much longer lasting effect.
It is not just by chance that the cosmetic applications of Siberian Seabuckthorn were so extensively developed in Israel. With an already well developed cosmetic industry, Israel, in the early 90’s, absorbed a wave of immigrants from the “Soviet Union” who knew well the powers of this amazing berry.
Thus, when Anna Lotan pioneered multiple applications of this golden oil, the merits of Liquid Gold skin care were exposed to an already receptive consumer community. It quickly became a legend. A legend which has since led to endless variations, throughout the skin care industry.
As a result, Liquid Gold has become the optimal choice for normal to dry / very dry skin - of all ages, providing a velvety glowing skin, full of vitality, with improved moisture levels and minimized the appearance of premature aging.